3. Use Advertising to drive traffic

Advertising through paid search, social media, and display ads can be an efficient way to increase website traffic. While there isn't a one size fits all approach, it is important to plan your expectations before investing a ton of money to drive traffic.

For example, When doing pay per click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords.