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It's 2022 and we have hacked the big marketing secret, creating community. Well if you didn't know this, well keep reading on.
Creating your own community and audience is the sure way to generate your own traffic towards the products and services that you offer. Especially for those that want to find ways to create passive income by using means that require some level of visibility
Well if you have a website, or you are thinking of having a website or in the middle of creating a website, I will touch on 5 key areas to enable you to gain traffic on your website, and not just that, generate the right type of audience too. So let us delve into it
One of the best ways to drive traffic is by creating relevant content through blogging.
To come up with content that will attract the right visitors to your website, you must first understand the buyer persona you’re targeting. Once you know your audience, you can create content that will naturally attract them to your website.
No one is saying be rigid in your approach to creating content but make sure it is relevant. try as much as possible not to talk too much about yourself, rather focus on the value that your consumers will benefit from.
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers, and a few times throughout the piece.
To conduct keyword research, you can use tools like Moz, Ahrefs, and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords, and much more
Advertising through paid search, social media, and display ads can be an efficient way to increase website traffic. While there isn't a one size fits all approach, it is important to plan your expectations before investing a ton of money to drive traffic.
For example, When doing pay per click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords.
The key to driving traffic is being known in the market. the more brand recognition you have the more you drive traffic.
Driving engagement on your website means that you diligently inform your audience and give specific straight forward solutions to their problems.
You can do this by being active and engaged within the market. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.
Repurposing content simply means finding new ways to preach the same message.
The point of repurposed content is to get as much value as you can from one piece of content
Here are some content repurposing ideas you can try:
Webinars into Videos
Old Blog Posts into Downloadable Guides
Interviews into Blog posts or Ebooks
Images into Pinterest Board
Quora Q&A into Blog Post
Slideshow into Infographics or blog post
Statistics into Twitter threads
Blog Post into Podcasts.
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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