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Studies show that personalised subject lines can increase open rates by 50%.
Email subject lines sound personal when you keep the language informal and write like you're talking to a friend. For example, "Linda, we don't want you to miss out."
MORE IDEAS FROM THE SAME ARTICLE
Experian found that emojis in the subject line can increase open rates by 45%. But in B2B business or a more formal business, emojis may seem inappropriate.
"You", "your," "yours," and "yourself" make the reader feel more emotionally connected to your business and the message.
Numbers lend credibility to your message. Include a statistic from a survey, a time-saving figure, the discount percentage figure, or the number of steps in your how-to-guide.
It's getting harder to be noticed in people's inboxes. Yet, email is still the most effective channel to engage, convert, and retain potential customers.
A Yesware study found that email subject lines between one and five words had the highest open rates. A Marketo study found subject lines with about 41 characters or seven words had the most engagement.
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There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.
created 4 ideas
We often say too much or too little in emails that convey something important. Save these tips to overcome the email writing fatigue, and craft marketing emails that convert readers into customers.
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