Experiment with emojis
Experian found that emojis in the subject line can increase open rates by 45%. But in B2B business or a more formal business, emojis may seem inappropriate.
Experiment by split testing two versions of the same subject line - with and without emoji.
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How Does A/B Testing Work?
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
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