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How Does A/B Testing Work?

A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results. 

One version is the “control” group, or the version already in use. The second version changes a single element. You can change multiple elements, but it does make it harder to tell what change made the difference. This is called multivariate testing (more on this later).

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Can I Test More than One Thing at a Time?

Testing more than one thing at a time, such as headlines and calls to action, is called a multi-variate test, and is more complicated to run. 

You’ll also need to consider how your systems can handle split tests as well as have staff on hand able to analyze multiple results and compile the ...

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A/B Testing: Definition & How it Works

A/B Testing: Definition & How it Works

A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work. 

While A/B testing is time-consuming...

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What Is A/B Testing?

A/B testing is a marketing strategy that pits two different versions of a website, advert, email, popup, or landing page against each other to see which is most effective.

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How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

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Why Is A/B Testing Important?

  • When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
  • A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process...

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A/B Testing Checklist to Get Started

  1. Decide what feature you want to test.
  2. Create two versions of the same ad, landing page, app, etc.
  3. Decide how long your test will run. I suggest at least two weeks, but it may be longer or slightly shorter depending on your traffic and industry.
  4. Choose a testing tool t...

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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A/B testing

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...

A/B Testing: Definition & How it Works

A/B Testing: Definition & How it Works

A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work. 

While A/B testing is time-consuming...

How Do You Plan an A/B Test?

Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.

If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:

  • headlines

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