Learn more about writing with this collection
Mindfulness
Prioritization
Personal growth and development
Use second-person pronouns
"You", "your," "yours," and "yourself" make the reader feel more emotionally connected to your business and the message.
Write about your reader, not about your business. Emphasize how the reader will benefit from reading your email.
50
361 reads
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Add intrigue or feature a promise
- Consider using a question to add interest or promise to show how readers can do something. For example, "Jane, here's how to boost your home's value."
- Ensure you know your customers' pain points and use that to offer a solution to their issues.
- Use the FOMO ...
51
388 reads
Try using five or less words
A Yesware study found that email subject lines between one and five words had the highest open rates. A Marketo study found subject lines with about 41 characters or seven words had the most engagement.
Try not to push too much information in a message. Email subject lines like "Products ce...
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442 reads
Email is the most effective channel
It's getting harder to be noticed in people's inboxes. Yet, email is still the most effective channel to engage, convert, and retain potential customers.
That is why creating an engaging email subject line is vital to catch your readers attention to open your email.
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495 reads
Experiment with emojis
Experian found that emojis in the subject line can increase open rates by 45%. But in B2B business or a more formal business, emojis may seem inappropriate.
Experiment by split testing two versions of the same subject line - with and without emoji.
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313 reads
Sharpen up your unique voice
Use language that is unique to you and complements your personality.
Unconventional words make your subject lines more noticeable. For example, Activewear retailer Fabletics used this subject line: “Your butt will look great in these workout pants.”
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349 reads
Use numbers in your email subject line
Numbers lend credibility to your message. Include a statistic from a survey, a time-saving figure, the discount percentage figure, or the number of steps in your how-to-guide.
For example:
"40% off today only"
"15 ways to save on energy"
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417 reads
Combine personalisation with conversational language
Studies show that personalised subject lines can increase open rates by 50%.
Email subject lines sound personal when you keep the language informal and write like you're talking to a friend. For example, "Linda, we don't want you to miss out."
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359 reads
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Importance
Make something you yourself want.
The reader is not entirely unlike you. If you write about a topic that is important to you, it will seem important to many readers as well.
The EOM technique
If you only need to ask a simple question in the email, use the End of Message (EOM) technique: Write your question in the email subject line and add “EOM” at the end. This saves your reader time because they can quickly reply without having to read the more superfluous text.
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Why networking?
Interacting with people with same interests but from different professions, nationalities, and cultures gives you a broader scope of life. Networking is an opportunity to practice starting conversations, communicating clearly and learning about people around you. These interactio...
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