Use second-person pronouns
"You", "your," "yours," and "yourself" make the reader feel more emotionally connected to your business and the message.
Write about your reader, not about your business. Emphasize how the reader will benefit from reading your email.
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Mindfulness
Prioritization
Personal growth and development
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Similar ideas to Use second-person pronouns
Importance
Make something you yourself want.
The reader is not entirely unlike you. If you write about a topic that is important to you, it will seem important to many readers as well.
The EOM technique
If you only need to ask a simple question in the email, use the End of Message (EOM) technique: Write your question in the email subject line and add “EOM” at the end. This saves your reader time because they can quickly reply without having to read the more superfluous text.
...Imagine how your life will be different
Imagine the many ways you will benefit from setting boundaries.
How will you change? How will your daily life become richer? How might you feel more authentic in your relationships? Keep your vision at the forefront as you make the decisions.
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