Ideas from books, articles & podcasts.
Make something you yourself want.
The reader is not entirely unlike you. If you write about a topic that is important to you, it will seem important to many readers as well.
MORE IDEAS FROM THE SAME ARTICLE
Telling people something novel doesn't always mean surprising them. It could mean telling them something they knew unconsciously but were unable to put into words. In fact, those insights are often more valuable because they are more fundamental.
Many people think a good essay is persuasive. But more importantly, an essay should be useful.
There are four parts to a good essay:
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