Importance

As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

• What experience does this text create...

1. Identify a key theme or topic that you want to write about, addressing a certain emotion, challenge or trauma, giving it acceptance.
2. Develop your topic keeping it real, raw and personal, helping you gain metacognition and awareness

The goal of an essay is to surprise the reader. If you write about a topic you understand reasonably well, and you're able to discover things you didn't consciously realize when you started writing, you have something worth saying.

Let your friends read your work. They'll sometimes find s...