How tech giants get so big - Deepstash

How tech giants get so big

Andrew Chen writes in his book, The Cold Start Problem: Using Network Effects to Scale Your Product, how companies like Google, Uber, Dropbox, and Tinder use network effects to break through the competition and reach viral growth.

Network effects describe how the value of a product or service depends on how many users engage with it. The more users engage, the more desirable it becomes.

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arthurjohnson

Textile designer

How to get past the "cold start problem" of zero users and build the networks that make your product successful.

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Solving the Cold Start Problem

Solving the Cold Start Problem

How to kick-start a product with network effects? This is what the cold-start problem refers to. It is one of the biggest problems for new startups. Andrew Chen, a VC, has some potential solutions:

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