Following the S curve
Products powered by network effects often follow an S curve. When growth slows down, you will need to find a new product.
The Cold Start Theory stages:
- The problem. How do you get a team to use your product and get excited?
- The tipping point. To get momentum, figure out how to get one team excited about your product so that they spread it to others.
- Escape velocity. Consider how to build your product to spread inside of a company automatically.
- The ceiling. Growth eventually slows down, and you hit saturation.
- The sustainable moat. When everyone has network effects, how will you compete?
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How to get past the "cold start problem" of zero users and build the networks that make your product successful.
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