Another factor that can make candidates look beyond numbers is if employers can prove a healthy work culture.  Culture is essential in hybrid workplaces. Knowledge workers will want to know if employers will recognize their productivity and not subject them to excessive physical, emotional and mental stress.

Build a culture that delivers

Employees will want to know where they will work. 89% of workers expect to work from home sometime after the pandemic, so a policy where work from home may be considered in the future will no do. Expectations should be clear. You're either in the office, or out, or hybrid.

Stable working arrangements

Retail and service industries struggle to fill open roles, even with raising the minimum wage. The goal should be a thriving wage, plus benefits to keep your company competitive in the labour market. Employers that offset employees' fixed costs, like child care, medical care and paid time off, will have the advantage.

Increase compensation, including benefits

For decades, expectations around productivity and output have been without the understanding that we're human beings. So we need to reconsider our expectations for work output and productivity.

Reconsider employee expectations

Candidates want to see real results to end workplace injustice. It is better to be upfront about your status than to try and show an idealistic image. Be willing to be accountable publicly and honestly about where you are, where you want to be, and how you will get there.

Show your Diversity, Equity and Inclusion (DEI) work

Available talent will probably talk to a number of other recruiters or employers.  Employers should consider streamlining their hiring processes to have a seamless hiring experience. The better the experience during interviews that address the candidate's need for a great company culture, the better the possibility of attracting future employees.

Streamline the hiring process

In 2021, workplace expectations shifted. The workforce demanded remote work, flexible schedules, higher pay, and respect for health and safety. In 2022, differentiation will be the challenge for employers who need to hire. Talent has more options now. They are acutely aware of what they're willing to accept and what not.

The shift in expectations

For companies looking to hire (and retain) workers amid the Great Resignation, here’s what you need to prioritize this year.


Build a culture that delivers

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