Stating The Problem

A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. But not every problem is equally important. Some problems need a straightforward solution, while others require more innovation.

The steps you take – and the amount of time you spend on each one – should vary from problem to problem depending on these factors. By failing to acknowledge the differences early, teams risk misallocating their focus and energy when solving problems, investing too much or too little in each one.