Ranking Innovation
Before we start a project, we usually consider potential innovation within the latter two categories – product strategy and execution.
- At the product strategy level, does this project sit within a product area that requires an innovative solution?
- At the execution level, does this project contribute directly to differentiation or closing product gaps?
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Innovation
Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market?
Understanding where a project sits within the product strategy should help steer the ranking. If the problem is dir...
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