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The Promise Of The Creator Economy

The Promise Of The Creator Economy

The creator economy is comprised of people who attract an audience to build a business. Thanks to the rise of digital media and tools, such as creator coins, there are several ways to get this done. Give people valuable reasons to know, like, and trust you, over and over, and you’ll cultivate the ideal customer base.

Then, monetize away by giving the people what they want. From authentic recommendations to online courses, virtual communities, and other digital products that solve their pain points and challenges, you’re in business.

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155 reads

MORE IDEAS ON THIS

The Investors

Even though the creator economy has been around for the last couple of decades — since the dawn of Web 2.0 and the rise of user-generated content and social media — its economic impact has only become apparent in the last few years.

In 2021 alone, according to CBInsights, there’s been a rec...

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41 reads

Create A Community

Once you’ve built it and people have come, how do you keep them returning for more? Create a vibrant community, and you’ve got one of the more successful and sustainable business models in the creators’ market.

That means taking your social media show on the road over to media that you own....

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57 reads

The Size Of The Creator Economy

The creator economy is vast, and its implications go well beyond its $104(+) billion size today. According to a recent report from Influencer Marketing Hub, the growth trajectory of the creator economy is similar to the gig economy (mostly on Upwork and Fiverr), which means a future valuation in ...

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46 reads

The Future

Where we’re going from here has only been accelerated in our post-pandemic world. People have more eagerly adapted to digital life, which, in turn, has given content creators a boost and the communities they serve more to enjoy. 

We now have:

  • More options to diversify revenue st...

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37 reads

Popular Tools To Use

  • Writers: Medium, Substack, Wattpad
  • Podcasters: Acast, Buzzsprout, Podbean
  • Gamers: Epic Games, Discord, Roblox
  • Livestreamers: Twitch, Loots, Streamyard
  • Musicians: StageIt, Kobalt Music, BeatStars
  • Online course creators: Teachable, Kajabi, Thinkific
  • ...

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97 reads

Sponsored Content

Nowadays, sponsored content is one of the primary opportunities in the influencer economy. Don’t be afraid of that terminology — content creators with influence at all levels are being tapped for participation in everything from sponsored posts to product placement and shout-outs.

That’s be...

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44 reads

The Power In The Creators Hands

The creator economy gets its juice from the personalities that attract and build audiences. This fuels a trend of creators wanting more ownership over their communities and, ultimately, their earnings.

So, for example, more and more influencers are creating their own ecosystems with persona...

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49 reads

The Opportunities

There are numerous opportunities in the creator economy as long as you’re willing to work hard and diversify your revenue sources. 

Early on in the creator economy, ad revenue sharing was a primary way for creators to earn money.

But then platforms like YouTube changed their policies...

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36 reads

The Hungry Middle-Class Creators

Only a few rarified name-brand influencers are at the top of the feeding chain. The rest makes up a vast middle of the creator class who work hard to even cover their costs. This can make creating digital content feel like “gig work.”

While that’s less glamorous than the perceived life of t...

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43 reads

The Stuff You Put Out

While creating fresh, unique work (i.e., articles, ebooks, music, art, etc.) is one way to provide value to your audience, hand-selecting content that will interest and engage them can be equally as effective. And it’s also an excellent way to create recurring revenue over time.

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Grow Your Fanbase

All you need to do is create, cultivate, and nurture your direct connection to your fanbase. This is where selling things like merch, digital products, premium content, books/eBooks, fan engagement, coaching/consulting, and speaking services comes in.

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67 reads

Leaving Crumbs For Your Fans

You want to be sure people can find your fantastic content in the first place. So, in addition to making sure you’re following SEO best practices (which tends to be a long-ball strategy), you’ll also want to promote your content on search engines and social platf...

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84 reads

The Content Entrepreneur

Building a community of like-minded people by sharing highly relevant information is the primary path of the content entrepreneur.

What worked at the dawn of the Web 2.0 blogging revolution in the mid-2000s holds to this day: when you provide free, valuable content on a topic in which you h...

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119 reads

Monetizing Audience

The Holy Grail for content entrepreneurs is audience monetization. Indeed, it’s why we’re talking about a creator economy — the financial opportunities are abundant.

Audience monetization happens after you’ve built a rapport with your followers and offer them enough value that they want to ...

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85 reads

Web Version Three

Web 3.0 makes all of this possible — and it’s where things get really interesting. A decentralized digital world is where the power shifts to the creator and their communities.

Soon, we’ll see a creator economy that’s not one big blob but rather a collection of micro-economies fueled by cry...

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50 reads

You Are The King

When it comes to the creator economy, there are riches in the niches. It’s no wonder, then, that an enormous amount of platforms have cropped up to help the creator class create content, cultivate community, and cash in on their audience. 

Not only could these Silicon Vall...

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66 reads

The Disparities

Influencer Marketing Hub found there isn’t a definite correlation between follower count and income. In fact, the difference in the number of followers for influencers who earn between $50-100k and those who make ...

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37 reads

Building A Digital Business

  • There are all sorts of participants in the creator economy that are there to help the creator class on their road to success, including:
  • Merch and eCommerce tools like 99designs, Big Cartel, and Shopify
  • Marketing and management tools, such as ConvertKit, Memberful, and Clout ...

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55 reads

Ways Of Audience Monetization

  • Creating and selling physical or digital products 
  • Productizing a service 
  • Offering memberships or subscriptions (i.e., Copyblogger Academy)
  • Running native advertising on your site or newsletter
  • Becoming an affiliate
  • Hosting events (IRL or virtual)

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77 reads

A Thousand Followers

Putting your destiny in the hands of a third party leaves you to the whims of those companies. That’s why the movement of the creator as a business is particularly appealing. And you don’t need a gigantic following to profit as a content creator.

The idea is: all you need is 1,000 p...

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46 reads

CURATED FROM

CURATED BY

lisharre

Programme researcher for broadcasting/film/video

A must read stash on the Creator Economy.

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