Once you’ve built it and people have come, how do you keep them returning for more? Create a vibrant community, and you’ve got one of the more successful and sustainable business models in the creators’ market.
That means taking your social media show on the road over to media that you own.
So, while it’s fine to start out on community-oriented platforms like Instagram, TikTok, Twitter, Facebook, or Pinterest, savvy media creators use content marketing strategies to drive traffic to their own platforms.
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