The Hungry Middle-Class Creators - Deepstash

The Hungry Middle-Class Creators

Only a few rarified name-brand influencers are at the top of the feeding chain. The rest makes up a vast middle of the creator class who work hard to even cover their costs. This can make creating digital content feel like “gig work.”

While that’s less glamorous than the perceived life of the megawatt influencer, that doesn’t mean you can’t make a decent living as a creator.  Nearly 50% of creators who have been building their audiences for four or more years earn more than $20k across all of their monetized channels.


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Programme researcher for broadcasting/film/video

A must read stash on the Creator Economy.

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