Sponsored Content - Deepstash

Sponsored Content

Nowadays, sponsored content is one of the primary opportunities in the influencer economy. Don’t be afraid of that terminology — content creators with influence at all levels are being tapped for participation in everything from sponsored posts to product placement and shout-outs.

That’s because “nano” (i.e., less than 5k followers on Instagram) and “micro” content creators (i.e., 100k followers or less) provide higher levels of engagement and conversions than those at the mega-influencer level. 

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CURATED FROM

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lisharre

Programme researcher for broadcasting/film/video

A must read stash on the Creator Economy.

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