BASIC ATTENTION TOKEN & BRAVE BROWSER
BAT is a token on the Brave browser that was built on top of the Ethereum token.
Users with the brave browser have their interactions with digital ads stored on a blockchain ledger. From this information, BAT tokens are distributed to users and publishers on behalf of the marketing budget of the business.
This allows for the right content to be served to users at the right time drastically increasing ad ROI.
Publishers can also receive BAT tokens from users who find their content worthwhile.
People's attention is more important than ever. Brave pays users for it.
Read more about Brave.
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Basic Attention Token (BAT)
It is a token for the decentralized ad exchange. BAT connects advertisers, publishers, and users, creating a new, efficient marketplace.
The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts. The token is derived fro...
Tracking attention in the browser
User attention is anonymously monitored in the Brave browser, a fast open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
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