BASIC ATTENTION TOKEN & BRAVE BROWSER
BAT is a token on the Brave browser that was built on top of the Ethereum token.
Users with the brave browser have their interactions with digital ads stored on a blockchain ledger. From this information, BAT tokens are distributed to users and publishers on behalf of the marketing budget of the business.
This allows for the right content to be served to users at the right time drastically increasing ad ROI.
Publishers can also receive BAT tokens from users who find their content worthwhile.
People's attention is more important than ever. Brave pays users for it.
Read more about Brave.
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We watch business leaders fall in love with their brands by helping them learn, strategize, and execute better brand experiences.
CURATOR'S NOTE
It's important to constantly be keeping up to date with what the future of advertising beholds. This is my compilation of new SAAS companies, new advertising tactics, & marketing strategies.
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