When you switch industries, you’re starting over from scratch.
Every time you reset, every time you wander out of where you built your network, you’re going to be starting from scratch. You’re not going to know who to trust. They’re not going to know to trust you.
When you have been doing business with somebody, you’ve been friends with somebody for ten years, twenty years, thirty years, it just gets better and better because you trust them so easily.
Get some traction. Get purchase, and don’t lose it. Gain some initial traction, and never fall back, just keep ratcheting up, and up.
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