What is the Win Without Pitching Manifesto?

Author Blair Enns highlights what he believes are the 12 proclamations every professional creative firm should follow when they want to start running a successful practice. 

The 12 Proclamations:

1. We will specialize 
2. We Will Replace Presentations with Conversations
3. We Will Diagnose Before We Prescribe
4. We Will Rethink What it Means to Sell
5. We Will Do With Words What We Used to Do With Paper
6. We Will Be Selective
7. We Will Build Expertise Rapidly
8. We Will Not Solve Problems Before We Are Paid
9. We Will Address Issues of Money Early
10. We Will Refuse to Work at a Loss
11. We Will Charge More
12. We Will Hold Our Heads High