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Author Blair Enns highlights what he believes are the 12 proclamations every professional creative firm should follow when they want to start running a successful practice.
The 12 Proclamations:
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38 reads
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"The first thing we must understand if we are to approach selling properly and respectfully, is that the client's motivation and by necessity our role as a salesperson evolves as he progresses through the buying cycle."
To sell we must:
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4 reads
"If we are not seen as more expert than our competition, then we will be viewed as one in the sea of many and we will have little power in our relationships with our clients and prospects."
We Must
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29 reads
As I continue to reread this book I will add more proclamation summaries and interpretations. Stash this if you love the book!
Erick Leon is a creative director and brand strategist at
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52 reads
"We will break free from our addiction to the big reveal and the adrenaline rush of putting ourselves in the win or lose situation of the presentation. Until we break ourselves from this addiction we will never get rid of the pitch."
We Must:
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28 reads
"Well it is common practice in the creative profession to prescribe solutions without fully and accurately diagnosing the problem. In almost every other profession such a sequence would render the professional liable for malpractice. Too often we are guilty ...
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18 reads
CURATED FROM
We watch business leaders fall in love with their brands by helping them learn, strategize, and execute better brand experiences.
Blair Enns takes a deep dive into what it takes to make a name for yourself as an agency or creative firm. Explore the 12 proclamations with me as I reread the book!
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