2. Paid engine of growth. - Deepstash

2. Paid engine of growth.

  • For a company to grow steadily over a long time using a paid-growth tool, it needs a differentiated ability to 'monetize' a particular group of users.
  • For example, at IMVU (Ries' ex-company), this was due to introducing the ability to get off funds from mobile phones, which helped the company attract more customers than competitors who focused only on bank cards.

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jiunting

I’m a generalist, philosopher, writer, tutor, paralegal, strategist, researcher, Bohemian, bibliophile, an intellectual and an analyst.

This book is a good business bible for new approach to manage a new company known as startups in the post - modern 21st century as the world economy is becoming a knowledge economy where human is at the centre of producing goods and services.

The idea is part of this collection:

Onboarding Matters

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