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How to Sell Anything

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Effective communication

Persuasion techniques

Closing a sale

How to Sell Anything

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Introduction

Working Backwards is a narration of the processes and work culture followed in Amazon. The authors strongly believe that the success of Amazon can be attributed to its work culture. If you get past the praises for Jeff Bezos, there are a few thought-provoking high-acheivers' processes in the book. For some, it might look like a handbook for running a factory of new ideas. Amazon has simply tried many ideas. Few of them are successful and that's good enough.

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Articulate The Core Elements Of Company's Culture

Articulating a company's motto or core elements will tell its employees and stake holders what is important for the company. An employee working at any level in the company will be able to take decision autonomously if they know what the values are.

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Focus On Input Metrics

Do not try to control the output metrics. They are hard to control. Instead, work on the input metrics. The output metrics will reflect your work.

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Define A Set Of Leadership Principles

Everyone is a leader in their own right. Everyone is making autonomous decisions everyday. Leadership principles ensure that everyone is moving in the same direction as a company.

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Ban PowerPoint

Powerpoints convey too little information. The outcome of a presentation using Powerpoint depends completely on the skills of the presenter. Instead, write 6-page description of the idea being presented. The first few minutes of the meeting is devoted to reading the 6-pager. The idea needs to spe...

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Working backwards is a good read. Talks in depth about the processes that make Amazon successful.

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