The Branding Part That is Visible

Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company.

When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the right shade of red. This isn’t entirely false — it’s just one of the elements that are most visible.