Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company.
When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the right shade of red. This isn’t entirely false — it’s just one of the elements that are most visible.
Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships.
These audiences, as much as any, are composed of people who want to feel connected to your mission and your brand when making a life-changing decision to work with you.
An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map.
Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync.
A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole.
Having a mission, vision and values written down is not wrong. At the end of the day, well-defined brands do have those. But more important than the artefacts is the substance, however, you decide to make it clear to your audiences.
When thinking about your first stab at building a brand, keep your early adopters in mind — your investors, partners, talent — and answer these questions:
1. What is my way of seeing the opportunity?
2. What gives me the advantage to capture the opportunity?
3. What is the job to be done on my audience’s behalf?
4. Why does what I build matter?
MORE LIKE THIS
Ready for the next level?
Read Like a Pro
Explore the World’s
Save ideas for later reading, for personalized stashes, or for remembering it later.
# Personal Growth
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
2 Million Stashers
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates