Early Stage Branding - Deepstash
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Early Stage Branding

Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships.

These audiences, as much as any, are composed of people who want to feel connected to your mission and your brand when making a life-changing decision to work with you.

10

71 reads

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The Branding Part That is Visible

The Branding Part That is Visible

Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company.

When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the rig...

10

118 reads

Starting To Build Your Branding

When thinking about your first stab at building a brand, keep your early adopters in mind — your investors, partners, talent — and answer these questions:

1. What is my way of seeing the opportunity?

2. What gives me the advantage to capture the opportunity?

3. What is the job t...

9

49 reads

Bringing The Most Value

An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map.

Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync...

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66 reads

A Successful Early Stage Brand

A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole. 

Having a mission, vision and values written ...

9

52 reads

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martglen

Clinical molecular geneticist

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