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How to develop a growth mindset
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A Successful Early Stage Brand
A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole.
Having a mission, vision and values written down is not wrong. At the end of the day, well-defined brands do have those. But more important than the artefacts is the substance, however, you decide to make it clear to your audiences.
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The Branding Part That is Visible
Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company.
When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the rig...
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117 reads
Starting To Build Your Branding
When thinking about your first stab at building a brand, keep your early adopters in mind — your investors, partners, talent — and answer these questions:
1. What is my way of seeing the opportunity?
2. What gives me the advantage to capture the opportunity?
3. What is the job t...
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49 reads
Early Stage Branding
Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships.
These audiences, as much as any, are composed of people who want to fe...
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70 reads
Bringing The Most Value
An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map.
Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync...
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66 reads
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