Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships.

These audiences, as much as any, are composed of people who want to fe...

An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map.

Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync...

A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole. 

Having a mission, vision and values written ...