Business growth requires a track record of success. You can't establish a track record if you are constantly shifting gears or trying new tactics. 

Many efforts fail before they get to the finish line, but not because the tactic was flawed or goals weren't clear. The problem is often that t...

Until you have tried something new for a period of time and in a consistent manner, you can't decide if it works or not.

How do you measure effectiveness if what you are measuring isn't performed consistently?

Be accountable for your deliverables and goals.

The simple fact that there is a set time to report on progress is often the catalyst that moves an initiative along to a successful end.