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Business growth requires a track record of success. You can't establish a track record if you are constantly shifting gears or trying new tactics.
Many efforts fail before they get to the finish line, but not because the tactic was flawed or goals weren't clear. The problem is often that the team simply didn't stay the course to achieve the objective.
You need to set a predictable flow of information. All too often, businesses, both small and large, adopt a campaign or initiative only to end it before it gains traction.
It's effective to run many advertisements, numerous blog entries, weekly newsletters, or continual process changes throughout a year.
The people you work with pay as much or more attention to what you do as to what you say. Especially if you're a leader, consistency in your work serves as a model for how your employees will behave.
If you treat a meeting as unimportant, don't be surprised when you find they are doing the same to fellow teammates or even customers.
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It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.
It will also make it much easier to manage your personal brand on a daily basis.
If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.
The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.