Just Being Good Isn't Going To Work

Some people believe it is enough to be “good” at something because quality will eventually prevail on its own. That is naive. If that were the case, companies such as Mercedes or Apple could have stopped their advertising and PR campaigns decades ago.

Even people we don’t normally associate with self-marketing owe much of their fame to their ability to build their personal brand, even those who claim that fame is a nuisance to them.