Brand "Me" — or the Power of Self-Marketing - Deepstash

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Brand "Me" — or the Power of Self-Marketing

Brand "Me" — or the Power of Self-Marketing

real-leaders.com

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Self-Marketing

Has the following ever happened to you? One of your co-workers got the promotion you wanted, even though their professional credentials and achievements at work were not as good as yours. Unfair? Perhaps. But maybe it was simply because your colleague was better at “selling” their achievement...

Some people believe it is enough to be “good” at something because quality will eventually prevail on its own. That is naive. If that were the case, companies such as Mercedes or Apple could have stopped their advertising and PR campaigns decades ago.

Even people we don’t normall...

Even Albert Einstein Did Self-Marketing

Einstein cultivated the image of the scientist who attached little importance to clothing, hated collars and ties, did not comb his long hair, wore no socks and left his shirts open.

Asked about his profession, he once quipped, “Fashion model.” Rumour has it that as soon as photographe...

When negotiating with publishers, theoretical physicist Stephen Hawking demanded that his next book should be available in airport bookstores all across America: “If I was going to spend the time and effort to write a book, I wanted it to get to as many people as possible.”

His b...

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