Brand "Me" — or the Power of Self-Marketing - Deepstash
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Self-Marketing

Self-Marketing

Has the following ever happened to you? One of your co-workers got the promotion you wanted, even though their professional credentials and achievements at work were not as good as yours. Unfair? Perhaps. But maybe it was simply because your colleague was better at “selling” their achievements than you.

And what is true for employees is even more so for the self-employed and for entrepreneurs – both small and large. At a time when we are flooded with information through the media and online, it is less important than ever before to simply be good at something.

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Just Being Good Isn't Going To Work

Some people believe it is enough to be “good” at something because quality will eventually prevail on its own. That is naive. If that were the case, companies such as Mercedes or Apple could have stopped their advertising and PR campaigns decades ago.

Even people we don’t normally associate with self-marketing owe much of their fame to their ability to build their personal brand, even those who claim that fame is a nuisance to them.

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Even Albert Einstein Did Self-Marketing

Even Albert Einstein Did Self-Marketing

Einstein cultivated the image of the scientist who attached little importance to clothing, hated collars and ties, did not comb his long hair, wore no socks and left his shirts open.

Asked about his profession, he once quipped, “Fashion model.” Rumour has it that as soon as photographers approached, Einstein mussed up his hair with both hands to restore his quintessential image as an eccentric professor.

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The Book Of Stephen Hawking

When negotiating with publishers, theoretical physicist Stephen Hawking demanded that his next book should be available in airport bookstores all across America: “If I was going to spend the time and effort to write a book, I wanted it to get to as many people as possible.”

His book A Brief History of Time spent 147 weeks on The New York Times bestseller list and a new record 237 weeks on the London Times bestseller list. It has been translated into forty languages and sold ten million copies.

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lila_ls

Communicator. Beer geek. Gamer. Analyst. Travel specialist. Freelance explorer.

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