Friendly Competitions
An online contest is a fantastic way to generate interest in a product release or in your business in general. Contests allow fans to engage with you in a fun, creative way.
As you develop a contest that makes sense for your business, consider what’s relevant to your operations. Ask fans to submit ideas for a product name or mascot, or create a video challenge that advertises a new product and allows you to share fan submissions related to your business.
Contests work best when you offer prizes in exchange for encouraging your audience to take on a more active role.
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