Creative Ways to Connect with Your Online Community

Part of what keeps fans engaged with your business is the people behind the scenes. Instead of a faceless corporation, your audience wants to see who actually keeps the company running. If there’s only been one person in charge of your social media campaigns, it’s time to stage a social media takeover. Over the course of several months, you could have different members of your team take the helm, sharing their job, a look behind the scenes, and a day in the life of their position at your company.

With this strategy, you’re generating excitement on both sides—with fans and employees. Y

Many businesses keep the same level of professionalism on their social media as they do throughout their company. Unfortunately, this can lead to stiff and boring socials. Your website is where you want to maintain that sense of professionalism—let down your hair and show off a little personality on social media!

Some ways you can incorporate more lighthearted levity into your social media content includes:

• Incorporating Memes & GIFs
• Participating in Viral Challenges
• Creating Posts of Work Pets
• Dancing in Tik Tok Challenges
• Referencing Pop-Culture.

If someone has already purchased a product or engaged with your content, you want to keep them communicating.

Instead of replying with an emoji or a “Thanks!”, keep the conversation flowing with a question. Ask for feedback, get their views on the best feature for a product, and generate a little more back and forth to hold their attention.

The longer you keep them engaged, the more you get to establish your brand identity, present yourself as an expert on a topic, and make sure they remember your excellent customer service.

Social media management is all about building a connection and trust with people who may never meet you face to face.

Create content that sets you up as an expert, respond to concerns in a meaningful way, and ensure your customers turn to you whenever they need help.