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Your brand is simply your reputation
Branding has been a hot word in marketing for many years, and for good reason — a strong brand can help make sales that a weaker brand wouldn’t be able to make.
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Somewhat related are your Google search results. When people search for you, the items that come up matter – a lot. The more you can control them, the better you’ll appear. You can’t directly control reviews and ...
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When business professionals say they want to “enhance their brand” or “build brand equity,” they almost always mean “improve their reputation.”
JOSH KAUFMAN
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Word hard to treat people right and keep a strong reputation, and your brand will make people feel the way you always hoped it would.
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Other curated ideas on this topic:
Focus on your branding
You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications.
This will give consumers an idea of what they can expect...
What is a personal brand statement?
Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others shoul...
Benefits for entrepreneurs buying a franchise
- Skipping the startup phase
- Receiving instant name and brand recognition
- Accessing to proven training programs
- Getting access to marketing and advertising
- Confirming purchasing power.
Franchises can give you access to strong branding, support teams,...
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