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Branding has been a hot word in marketing for many years, and for good reason — a strong brand can help make sales that a weaker brand wouldn’t be able to make.
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Somewhat related are your Google search results. When people search for you, the items that come up matter – a lot. The more you can control them, the better you’ll appear. You can’t directly control reviews and conversations, but you can do a lot of work to help ensure that those show positive sentiment toward your company.
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When business professionals say they want to “enhance their brand” or “build brand equity,” they almost always mean “improve their reputation.”
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Word hard to treat people right and keep a strong reputation, and your brand will make people feel the way you always hoped it would.
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