Why some headlines convert 10X better
Changing a few words can make huge differences in conversion.
For example:
Popsa
- Old phrasing: Fast Easy Photo Books
- New phrasing: Photo books in 5 minutes
Peer Medical
- Old phrasing: Lung cancer treatment data personalised for you.
- New phrasing: "This is hope. This tool shows me other lung cancer treatments in case my current drug stops working."
It is known as language/market fit - Using the right words to explain your product or service that resonates with prospective customers.
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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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