Finding Language/Market Fit: Introduction - Deepstash

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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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Finding Language/Market Fit: Introduction

Finding Language/Market Fit: Introduction

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Why some headlines convert 10X better

Changing a few words can make huge differences in conversion. 

For example:

Popsa

  • Old phrasing: Fast Easy Photo Books
  • New phrasing: Photo books in 5 minutes

Peer Medical

Early startups often underappreciate language/market fit. Instead, they focus on finding product/market fit as refining language seems like "marketing", which is usually left for a later priority.

However, not prioritising language/market fit can create difficulties...

Once you get the language/market fit right, it makes everything easier.

  • It helps you to understand and size your market,
  • it narrows on what to build,
  • it validates demand and
  • demonstrates traction.

The business impact is sharp, no...

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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.

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