Early startups often underappreciate language/market fit. Instead, they focus on finding product/market fit as refining language seems like "marketing", which is usually left for a later priority.
However, not prioritising language/market fit can create difficulties, such as your ads can't pay for themselves, your marketers struggle to deliver results despite their previous success with other companies. Your salespeople struggle to sell your product.
On the other hand, companies with language/market fit usually get conversion rates of 8% - 40%.
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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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