Language/market fit is the lead domino
Once you get the language/market fit right, it makes everything easier.
- It helps you to understand and size your market,
- it narrows on what to build,
- it validates demand and
- demonstrates traction.
The business impact is sharp, not gradual.
Founders should first find language/market fit before chasing product/market fit or focusing on AdWords or Facebook. Without it, nothing else will really work.
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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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