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Language/market fit is the lead domino
Once you get the language/market fit right, it makes everything easier.
- It helps you to understand and size your market,
- it narrows on what to build,
- it validates demand and
- demonstrates traction.
The business impact is sharp, not gradual.
Founders should first find language/market fit before chasing product/market fit or focusing on AdWords or Facebook. Without it, nothing else will really work.
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80 reads
MORE IDEAS ON THIS
Language/market fit is under-appreciated
Early startups often underappreciate language/market fit. Instead, they focus on finding product/market fit as refining language seems like "marketing", which is usually left for a later priority.
However, not prioritising language/market fit can create difficulties...
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Why some headlines convert 10X better
Changing a few words can make huge differences in conversion.
For example:
Popsa
- Old phrasing: Fast Easy Photo Books
- New phrasing: Photo books in 5 minutes
Peer Medical
12
104 reads
CURATED FROM
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If you’re struggling to find a product/market fit, figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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