Why exact language is critical
Founders who want to "educate the market" need to fully capture users' attention, stop their current beliefs and then get them to adopt a new way of operating.
For most startups, it's hard enough to get people to read or click your ads, much less change their habits or beliefs.
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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