Finding Language/Market Fit: Starting with "step zero" - Deepstash

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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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Finding Language/Market Fit: Starting with "step zero"

Finding Language/Market Fit: Starting with "step zero"

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If you’re struggling to find product/market fit,

Step zero

Finding language/market fit should be "step zero" for startups as it can save you a lot of time and wasted cycles.

Founders should generally consider the search for language/market fit as part of the customer discovery process. (There are examples where this is less cri...

  • Speed. While product build-measure-learn cycles can take weeks, you can iterate language 5X in one day.
  • Traction. A pre-launch lead-capture site to confirm demand with 25% conversion is a clear indication for potential investors.
  • Clar...

Founders who want to "educate the market" need to fully capture users' attention, stop their current beliefs and then get them to adopt a new way of operating. 

For most startups, it's hard enough to get people to read or click your ads, much less change their habits or beliefs.

People don't read startups' websites like they read books. They scan and occasionally scroll or click. This is called attentional control. Visitors decide how much attention to direct to your website or app store listing.

Attentional control modes:

    ...

People don't think about a list of product features or platitudes. Instead, what is running in their mind are anxieties, fears, doubts, hopes, dreams. So your headline needs to be about the stuff in their heads.

If your headline completes the sentence "Our product is...",...

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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.

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