Drafting some headlines - Deepstash
The Podcasting Ecosystem

Learn more about product with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

The Podcasting Ecosystem

Discover 44 similar ideas in

It takes just

7 mins to read

Drafting some headlines

Drafting some headlines

After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".

Write the most promising up as headlines that complete the sentence, "Now you can..." For example, "Build a custom ad server in just weeks." or "Create Photobooks in 5 minutes."

Tips to keep in mind:

  • Stick to "I", not "you" struggles.
  • Avoid vague platitudes, such as "all in one", "faster", "revolutionary", or "convenient", as these lead to cynicism.
  • Stay specific.

12

37 reads

MORE IDEAS ON THIS

Validate comprehension

A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.

How to validate comprehension:

  • Type out each headline.
  • Find someo...

11

28 reads

How to find language/market fit

A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.

Capturing the specific words people use to describe their struggles or desired outco...

10

71 reads

Run a quantitative test

Test your new headline against your current one.

It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.

11

52 reads

Uncover their goals, struggles and language

Your "job". Figure out how your product will fit into people lives.

  1. Find somebody who has recently bought your product, or interview someone who purchased a competitor's product or asked for alternatives.
  2. Ask them to walk you through the purchase proces...

10

54 reads

Struggling to find product/market fit

Struggling to find product/market fit

If you're struggling to find product/market fit,

12

115 reads

CURATED FROM

CURATED BY

abigadanie

Engineer in electronics

If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

Related collections

More like this

Avalanche is the fastest growing blockchain platform currently and the fastest smart contract platform with time to finality of under 1 second, high throughput, and offering unparalleled decentralisation with its

Keep It Simple - Day 176

  • Each day presents the chance to overthink things. What should I wear? Do they like me? Am I eating well enough? What's next for me in life? Is my boss happy with my work?
  • Today, let's focus just on what's in front of us. "Do your job."We don't need to get lost in a thousand other dis...

7 Tips for Saying No Effectively

  1. Say it. Don't delay and don't try making excuses because that puts people in a place to ask more. Provide a brief explanation.
  2. Be assertive and courteous You might say, "I'm sorry I can't right now but will let you know when and if I can." This approach is polite...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates