Drafting some headlines
After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".
Write the most promising up as headlines that complete the sentence, "Now you can..." For example, "Build a custom ad server in just weeks." or "Create Photobooks in 5 minutes."
Tips to keep in mind:
- Stick to "I", not "you" struggles.
- Avoid vague platitudes, such as "all in one", "faster", "revolutionary", or "convenient", as these lead to cynicism.
- Stay specific.
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Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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