One of the reasons for bonding between groups of people is the shared culture that they have created. Culture is an invisible presence, a set of beliefs, history and rituals that encapsulates the values of the group, their conduct and their vision. This applies to movements, companies, and families.
Avoid questions you can answer “yes” or “no”. They are closed-ended, don’t generate discussion and they rarely yield any insight.
By asking open-ended questions, you get far more interesting insights. They invite reflection and start discussions.
Used in sports to explain why teams who win championships are often ultimately dethroned, not by other, better teams, but by forces from within the organization itself. The players want more: more money, more TV commercials, more playing time, more media attention, etc. As a result, what was once a cohesive group begins to fray and they end up failing.
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