Kick The Jargon Habit

• Watch or review your previous presentations, blogs and memos. 
• Engage your readers, don't write at them. This means talking in their language. Choose words like "thinking," not "ideation." Call it a "report," not a "deliverable."
• Make text easy to scan. Fillers and puffy language get in the way.
• Avoid acronyms by spelling them out. Discuss KPI with your executive team, but be aware that other staffers may not know that you mean key performance indicators.

Remember that "blue sky thinking" will not take you to "where the rubber meets the road."