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Jargons are overused terms that make people roll their eyes, tune out, wince or nod off.
Some common words and phrases: "Shift the paradigm." Take a "solution-oriented approach." "Empower your brand" "agile," "actionable" or "the new normal."
Call it corporate speak or bus...
Using terms unfamiliar to your readers or audience can seem noninclusive and even divisive. It's as if a manager is saying: "I know things. You don't know things."
Any communication rife with buzzwords can also come across as disingenuous. What strategy isn't "results-oriented"? W...
A presentation to employees that they don't understand or that is packed with meaningless phrases is a communication failure.
Using big words does not make you sound smarter, either. In fact, it usually has the opposite effect. You build credibility by connecting with your audience, not by...
A study by Ohio State University researchers found that people were less interested and informed after reading jargon-filled samples—even when terms were defined—than another group reading a plain-language version. When staff glaze over stuffy or pretentious language, managers miss th...
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