Starting With “What” Is Giving Information
In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures.
It just doesn't drive behaviour.
When we can communicate from the inside out, we're talking directly to the part of the brain that controls behaviour, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. Sometimes you can give somebody all the facts and figures, and they say, "I know what all the facts and details say, but it just doesn't feel right."
6
14 reads
CURATED FROM
IDEAS CURATED BY
Simon Sinek has a simple but powerful model for inspirational leadership - starting with a golden circle and the question: "Why?"
“
Similar ideas to Starting With “What” Is Giving Information
It is natural to feel afraid
The emotion we feel when we see a fire is the same feeling we have when we need to have a difficult conversation - it keeps us safe.
We will never stop being scared in this world. Fear doesn't make you weak. But if we give fear power in our lives, it can stop us from doing what we'...
Death pushes us to live
Life is limited by death. So, thanks to death we can either say it doesn't make sense to do anything at all (because we're gonna die anyway) or it can also be a reason to give in someone's fear of shame. Since it's all just a bunch of nothing anyway.
Without death everything would b...
What Stops Us From Speaking Up
The root cause of our complicated behavior is not that we're bad people or manipulative. We're just afraid of how people would respond if our real intentions would be known.
- This fear can come from our childhood, if our caregivers gave us the impression that there wa...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates