Plan: Create a digital marketing strategy, mission and objectives
Reach: Grow your audience online, situational analysis and competitive landscape, target audience, budget and goals
Act: Encourage brand interactions and leads, media and channels
Convert: Increase online and offline sales through optimization, KPIs and success metrics
Engage: Build customer loyalty and advocacy
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Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.
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