Step 1: Assess Current Situation (PLAN)
Begin your plan by assessing the previous year’s performance. To create an effective digital marketing strategy, you must first have a good idea of what is working as a strength as well as knowing your weaknesses.
You should also have a view of the market and your competitors’ activities.
- Identify all of your current digital marketing activities.
- Work out your strengths, weaknesses, opportunities and threats using the SWOT/ TOWS frameworks.
- Outline your e-commerce marketing goals and make sure you’ve set SMART objectives.
- Understand your target market, their needs, wants and expectations.
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Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.
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