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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
What is the growth timeline and how do you intend to reach new customers?
Reach involves building awareness of your brand, products, and services. After all, no one can buy from your business if they don’t know it exists.
ToFu (top-of-funnel) tactics as part of your e-commerce marketing plan should focus on how you can use other websites and offline media to drive traffic to your owned media e.g. website, blog, or social media profiles.
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Your e-commerce marketing plan should include a view as to how you will track and report on all KPIs:
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What channels and content works best to grab attention with the target audience? What makes them take action?
The ACT stage in the e-commerce marketing plan is aimed at encouraging interactions that will result in lead generation. It focuses on creating interactions with content rather than...
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How do you intend to convert a lead to a sale? What activities will persuade your audience to take that vital next step and turn into paying customers? BoFu (bottom-of-funnel) looks at the end of the process; generating the conversion.
Today’s customers expect a personalized digital experie...
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It’s important to remember that payment can be made through online e-commerce transactions or offline channels. The customer journey is not linear and a deep dive into analytics and customer data is essential to understanding the path to purchase. You should consider this as part of your omnichan...
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Plan: Create a digital marketing strategy, mission and objectives
Reach: Grow your audience online, situational analysis and competitive landscape, target audience, budget and goals
Act: Encourage brand interactions and leads, media a...
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E-commerce marketing planning is about formalizing how you intend to drive traffic to a website and convert it from prospective users to customers.
The plan specifies exactly how a business intends to use e-commerce marketing channels to attract, convert and retain customers. With an integr...
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This stage in the funnel requires you to keep adding value to your brand experience to generate repeat purchases, build loyalty, and improve customer satisfaction.
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The RACE Framework is the perfect tool to assist the e-commerce marketing planning stage, allowing you to focus on each stage: plan, reach, act, convert, an...
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Begin your plan by assessing the previous year’s performance. To create an effective digital marketing strategy, you must first have a good idea of what is working as a strength as well as knowing your weaknesses.
You should also have a view of the market and your competitors’ activities.
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Thinking about your e-commerce marketing plan for 2022? Use the RACE Framework to create a focussed and well-structured digital marketing strategy.
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