🟡Be afraid of your customer. They always want more. They are always dissatisfied. They will always grow you.

4. Customer obsession not competitor obsession. 

1. Always Day 1.Always. Have the same hunger you had when you started your first day towards your dream. ✅Every day when you wake up, its Day 1. Nothing can beat that.

10 Wise Lessons From the Book ”Invent and Wander” 

When buying a company or hiring talent, ask, does it have a strong mission.👉That’s ‘missionary’. Else, its mercenary. ✅In investing, ‘missionary’ is long term. Mercenary is ‘trading’, always trying to flip.

3. Missionary vs Mercenary. 

- the worst/best decision you’ve ever made?- the consequences of it?- all the possible perspective you had?Go to an upper level of decision making and make you mind to be on auto pilot mode.

Can you remember…

Focus on free cash flow.Cash flow is reality.

8. Focus long-term shareholder value creation. 

When in doubt, move forward, imagine yourselves at 80 and ask, will I regret not doing this? 🔴If yes, then do. Else, delete.

2. Regret Minimization Framework. 

🟠Negative reviews may cost you in the short-term but helps customer make better decision, ultimately pays off. The villain needs to be seen.

9. Allow negative reviews. 

‼️When I pitch, I try to follow this. Like an elevator pitch. Like a story.

5. Write your pitch. Story-tell. But never more than 6 pages!

One door decisions – binary outcome, you can’t change them; take all the time. Two-door decisions – you can course-correct; don’t take too much time.

6. One door and Two door decisions

❌Don’t focus on what will change. focus on what won’t change in the next ten years. That’s a great business to be in.

10. Focus on what won’t change in the next 10 years

✅Listen to your heart.I listen to my gut. Don’t always listen to the inner critic, the inner Amrish Puri. It is okay.

7. Use Intuition. 

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us. Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution: The importance of a Day 1 mindset Why "it's all about the long term" What it really means to be customer obsessed How to start new businesses and create significant organic growth in an already successful company Why culture is an imperative How a willingness to fail is closely connected to innovation What the Covid-19 pandemic has taught us Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time. Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.

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In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us. Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution: <ul> <li>The importance of a Day 1 mindset</li> <li>Why "it's all about the long term"</li> <li>What it really means to be customer obsessed</li> <li>How to start new businesses and create significant organic growth in an already successful company</li> <li>Why culture is an imperative</li> <li>How a willingness to fail is closely connected to innovation</li> <li>What the Covid-19 pandemic has taught us</li> </ul> Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time. Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.

3. Missionary vs Mercenary.

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